Two Rivers Main Street
About Our Program
Vision
Downtown Two Rivers of the future is a vibrant, friendly and fun place known for its strong sense of history, connections to nature, hometown charm and hospitality, an array of shopping, dining and entertainment options, and “hip” venues and attractions. Nestled along the shores of Lake Michigan and the Twin Rivers, and surrounded by natural areas teeming with life and beauty, Downtown Two Rivers offers a special brand of warmth and familiarity to those of all ages, to those who call this place home, and even to those visiting from near and far for the very first time.
Visitors arrive in Downtown Two Rivers by car and watercraft, as well as by scenic and recreational biking and walking trails, to feel as if they have stepped back in time as they move from the scenic views of the surrounding natural beauty, pristine beaches, and the downtown’s busy harbor and marinas; pause to spend some quiet time, mingle with friends, take in an event, or make new friends in beautiful and historic Central Park; and continue on a day-long journey packed with interesting sites, unique shops and attractions, and memory-making experiences as they move from place to place along Washington Street and throughout the downtown district. Daytime activity and excitement spills into night as locals and visitors alike descend on Downtown Two Rivers to take in the small town, hometown flavor of this special place – literally sampled, experienced and enjoyed as part of the energetic downtown nightlife.
Buildings have been preserved, renovated and constructed with the utmost attention to detail, quality and integrity. Historic structures standing as monuments to Two River’s own industrial revolution and lakefront heritage have been restored and adapted to house a contemporary mix of retail, dining, entertainment, office, service, housing, government and civic uses. The downtown’s beautiful streetscape, immaculately groomed green spaces and bustling sidewalks create seamless connections to surrounding waterfront attractions, trails and historic neighborhoods.
People of all generations and backgrounds have staked a claim in Downtown Two Rivers and continue to work together, in efforts marked by extraordinary levels of cooperation, to preserve and enhance Downtown Two Rivers as a one-of-a-kind Wisconsin east coast attraction.
Mission
The mission of the Two Rivers Main Street program is to improve the community’s quality of life by strengthening the Downtown as the center of the community.